Gnomicon 112

If you have not already done so, you may wish to read the
Introduction to Gnomica.

Gnomicon  112
Wednesday 29 August 2012

Read gnomica 1-100 here!

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I don’t design clothes, I design dreams.

Ralph Lauren (14 Oct 1939 – )

Succinctly put!

And what might those dreams be?

Depends on whom you ask.

When a guy goes for broke and buys a Ralph Lauren suit for up to two-thousand hard-earned dollars, he’s buying himself a pleasurable illusion – a dream, if you will – about himself and the magical qualities of the suit to transform him; but even more important is the dream that “she” will now see the fabulous, irresistible him that he imagines himself to be.

When a gal goes for broke and busy a Ralph Lauren dress for up to two-thousand hard-earned dollars, she’s likewise buying herself a pleasurable illusion – a dream, if you will – about herself and the magical qualities of the dress to transform her; but even more important is the dream that “he” will now see the fabulous, irresistible her that she imagines herself to be.

The same can in general be said of the manner in which each accessorizes that extraordinary self in the pursuit of an even more ineffably extraordinary creature.  And I don’t see anything at all wrong with that.  Take a special preoccupation of mine: scent. I myself use Polo Double Black Ralph Lauren cologne, not so much because I want to signal my own ineffableness to myself but because it seems to interact so happily with my skin chemistry that even women I don’t know comment to me how mahhhvelous my scent is – and who is so anchoritically ascetic as to avoid such relatively inexpensive an ego-booster?

Thus, men go all out on colognes, ties, sunglasses, shoes, for example – at mind-torquing prices.

And women go all out on perfumes, handbags, jewelry and shoes, for example – at mind-torquing prices.

Each not, again, so much for self as for “her” and “him”, or, rather, to help shape “her” dream of “him” and “his” dream of “her”.

And what is so terribly wrong with nudging along, at any cost, that dream that introduces you to “the one”?

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